The S.A.L.E.s system
Expand your client base. Grow your sales.
S.A.L.E.s is the Higgins method for finding, understanding, hearing and multiplying your best customers: Sourcing, Assessing, Listening and Empowering. Dean's List uses the same scoring discipline to find your best investors with P.I.T.C.H.
Four AI-powered modules
How S.A.L.E.s works
Efficient operations and focused dashboards are generated for you and your team, so you spend your time on conversations that matter.
Sourcing: Find your best clients first
Every prospect is scored with P.U.R.E.S. on five 1-5 dimensions and placed in Tier 1A, 1B or 1C. The AI builds a prioritized list for your service area with contact details, industry data, revenue estimates and recommended next actions.
Assessing: Know how they buy before you sell
Higgins profiles each prospect into one of four buyer archetypes and aligns your pitch: Analytical buyers get detailed ROI case studies, Relationship buyers get trust-building sequences, Efficiency buyers get time-saving metrics, Innovation buyers get competitive-advantage narratives. Target: needs-assessment accuracy above 90%.
Listening: Feedback that drives revenue
Pre-sale forms capture unmet needs, during-sale tracking catches friction before deals fall apart, and post-sale monitoring turns happy clients into case studies and referral sources. Target: feedback collection above 70%.
Empowering: Turn clients into your sales team
Higgins automates the referral lifecycle: identifying advocacy-ready clients, tracking rewards, documenting success stories and building co-marketing. Targets: 2+ referrals per client and 95%+ retention.
P.U.R.E.S. scoring
Pick the best prospect to approach first
P.U.R.E.S. scores each prospect so your first call goes to the buyer most likely to say yes.
Profitability
Annual revenue and budget capacity to invest
Urgency
Active pain points needing immediate solutions
Reachability
Accessible decision-makers with clear contact paths
Engagement
Openness to innovation, partnerships and new solutions
Sustainability
Long-term partnership potential and growth trajectory
| Tier | Scores | How you approach |
|---|---|---|
| Tier 1A · Premium | 4-5 on all P.U.R.E.S. dimensions | Highest-priority outreach, premium templates with quantified ROI, dedicated account strategy. |
| Tier 1B · High value | 3-4 on most dimensions | Efficiency- and growth-focused outreach with targeted nurture sequences. |
| Tier 1C · Qualified | 3+ overall | Educational content sequences and long-term relationship building. |
Real results. Real growth.
The S.A.L.E.s effect
| Metric | Standard | With S.A.L.E.s (Higgins-reported) |
|---|---|---|
| Monthly recurring revenue per client | $32 / mo | $678 / mo (+3,257%) |
| Lifetime value | $2,719 | $41,358 (+1,521%) |
| Average client ROI | Unknown | 300-400% |
| Referrals per client | Organic / random | 2+ (systematic) |
| Client retention | ~70% industry average | 95%+ target |
| Prospect targeting | Manual / guesswork | AI P.U.R.E.S. scored |
| Outreach personalization | Generic templates | Tier + buyer profile, AI automated |
Figures are reported by Higgins from its own program data and targets. Results vary by business; the 130% minimum ROI guarantee applies to enterprise clients per Statement of Work. 130roi.com
Implementation
From setup to a steady engine in 8 weeks
- Week 1: Set up and calibrate P.U.R.E.S.
Input business parameters, customize scoring, generate an initial 50-prospect database and configure tier-appropriate templates. - Weeks 2-4: Active outreach
Deploy tier-appropriate sequences, track engagement, collect pre-sale feedback and refine targeting. - Weeks 5-8: Optimize and scale
Analyze ROI metrics, tighten P.U.R.E.S. accuracy, scale what works and activate referral programs. - Ongoing: Systematic growth engine
Keep feedback above 70%, reach 2+ referrals per client and sustain 95%+ retention.
Full-serve dashboards
See live Higgins dashboards
HigginsReports arrive "full serve" to your inbox and privately in the higgins.ai app. Sort, click, email and call straight from the report.
Client targeting dashboard
Click-to-sort prospects with tiers, contacts and next actions.
Open dashboard →Higgins BOT analytics
Every button click and question, reviewed every 90 days.
Open dashboard →SEO analysis and 90-day plan
A 30+ page assessment so you become the answer, not just a listing.
Open dashboard →LinkedIn campaign strategy
Targeted outreach strategy delivered as a dashboard.
Open dashboard →ROI calculator
Find out what your time is worth.
Open dashboard →S.A.L.E.s FAQ
What does S.A.L.E.s stand for?
Sourcing, Assessing, Listening and Empowering: the four modules Higgins uses to find your best prospects, learn how they buy, hear their feedback and turn clients into referral sources.
How is S.A.L.E.s different from P.I.T.C.H.?
S.A.L.E.s and P.U.R.E.S. find and score customers. P.I.T.C.H. applies the same scoring discipline to investors and funders. Dean's List uses P.I.T.C.H. for fundraising; S.A.L.E.s grows revenue. See P.I.T.C.H.
How fast can I start?
Higgins builds a custom AI workflow in 72 hours or less, and the first 8 weeks take you from a calibrated prospect database to outreach, optimization and referrals.
Is there a guarantee?
Higgins guarantees a minimum 130% ROI in Year 1 for enterprise clients under a written Statement of Work; if it is not reached Higgins keeps working at no cost until it is. Liability is limited to the SOW amount.
How do I get started?
Use Contact Higgins to send us your details, then sign in at higgins.ai. You can also compare plans on pricing.